Privacy Policy
Last updated: 30 July 2026
This Privacy Policy is a general template for a small Alberta-based business that collects limited information through a contact form and website analytics. It is not legal advice. Please confirm compliance with a qualified professional.
This Privacy Policy explains how SERF&TEIN ("we", "us", "our") collects, uses, and protects personal information when you use this website (the "Site"). We are based in Alberta, Canada, and we handle personal information in accordance with Alberta's Personal Information Protection Act (PIPA) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable.
1. Who we are
SERF&TEIN is a made-to-order home-goods business based in Alberta, Canada. For any privacy question, contact us at shop@serfntein.com.
2. Information we collect
We collect only what we need to respond to you and to operate the Site:
- Information you give us through the contact form: your name, email address, the product you are inquiring about, and the contents of your message.
- Information collected automatically: when you visit the Site, standard analytics data such as pages visited, approximate location, device and browser type, and referring links may be collected through Google Analytics. This is used in aggregate to understand how the Site is used.
- Spam-prevention data: Google reCAPTCHA runs on our contact form and may collect device and usage signals to distinguish humans from automated bots.
We do not sell products directly through the Site, and we do not collect payment-card information through it.
3. How we use your information
- To respond to your inquiries and discuss possible made-to-order pieces.
- To communicate with you about a piece you have expressed interest in.
- To operate, maintain, and improve the Site.
- To protect the Site against spam, abuse, and security threats.
- To comply with legal obligations.
We rely on your consent (given when you submit the form) and our legitimate interest in operating a secure, functional website. We will not use your information for unrelated purposes without your consent.
4. Service providers and third parties
We share personal information only with service providers that help us run the Site, and only as needed:
- Web3Forms processes contact-form submissions and delivers them to us by email. Their handling of your data is subject to their own privacy policy.
- Google provides reCAPTCHA (spam prevention) and Google Analytics (site usage). Google's use of data is subject to Google's privacy policy.
- Our hosting/domain provider stores and serves the Site.
Some of these providers may process or store data outside Canada, including in the United States. Where that happens, your information may be subject to the laws of those jurisdictions.
We do not sell, rent, or trade your personal information.
5. Cookies and analytics
The Site uses cookies and similar technologies, primarily through Google Analytics and reCAPTCHA. Cookies are small files stored on your device that help these services function and measure usage. You can control or disable cookies through your browser settings, though some parts of the Site may not work as intended if you do.
6. How long we keep your information
We keep contact-form inquiries only as long as needed to respond to you and for a reasonable period afterward for our records, after which they are deleted or anonymized. Analytics data is retained according to our analytics provider's settings.
7. How we protect your information
We take reasonable measures to protect personal information against loss, theft, and unauthorized access, including serving the Site over a secure connection and limiting who can access inquiries. No method of transmission over the internet is completely secure, however, and we cannot guarantee absolute security.
8. Your rights
Under Alberta's PIPA and PIPEDA, you have the right to access the personal information we hold about you, to request corrections, and to withdraw consent (subject to legal or contractual limits). To make a request, email shop@serfntein.com. We may need to verify your identity before responding. If you have an unresolved concern, you may contact the Office of the Information and Privacy Commissioner of Alberta, or the Office of the Privacy Commissioner of Canada.
9. Children's privacy
The Site is not directed at children, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.
10. Changes to this policy
We may update this Privacy Policy from time to time. The version posted on the Site, with its "last updated" date, is current. We encourage you to review it periodically.
11. Contact
Questions or requests regarding this Privacy Policy or your personal information can be sent to shop@serfntein.com.